Maximizing Newsletter Engagement: A Creator's Journey

In his latest video, 'How To Create a Newsletter : Week 9', Chris Gray takes us on a journey of his process for creating engaging newsletters. This week, he experiences a dip in engagement and mid-level open and click rates. He humorously notes that his audience didn't show much interest in fajitas and plans to test out content revolving around waffles. Additionally, he plans to grow his list without relying on seasoning sales. External factors such as tariffs are impacting his profit margins, hence the need to pivot his strategies. Gray's experience provides valuable insights for anyone running a newsletter. It highlights the importance of constantly testing content and understanding your audience's interests. It also underscores the need for business agility in the face of external disruptors such as tariffs. The video is a useful guide for viewers who are looking to increase their newsletter engagement. It encourages creators to experiment with their content, focus on audience interests and adapt to external circumstances. More importantly, it emphasizes the need for resilience and adaptability in the journey of content creation. Chris Gray's 'build in public' approach is inspiring as it provides real-time insight into the ups and downs of a creator's journey. Whether you're a seasoned content creator or a beginner, there's much to learn from his experiences. Stay tuned for his next update on the 'moldy waffle twist' as he continues to test and adapt his content strategy.