
Digital Marketing
December 3, 2025
How to Build a Massive Following Using AI Without Ad Spend
Chris Gray
Mentor
Austin Armstrong, the founder of Syllaby and co-creator of AI Marketing World, shares how he built a following of 4 million on social media without spending on ads. By using AI tools to create content, choosing the right platforms, and focusing on monetization strategies, Armstrong offers a masterclass for those ready to scale their personal brand or business.
In the digital age, having a massive following across social media platforms can greatly enhance your business growth and personal brand. But how do you achieve that without spending a single dollar on ads? Austin Armstrong, the founder of Syllaby and co-creator of AI Marketing World, provides the answer in the Amazing Marketing Show episode 'How He Built 4M Followers Using AI, With $0 in Ad Spend'.
Armstrong shares how he strategically used AI to create content at scale, bypassing traditional growth models. He emphasizes the shift from being merely a content creator to becoming a business owner who creates content. Today’s social media platforms reward strategy and systems more so than luck, and Armstrong’s approach provides a masterclass in this.
Armstrong provides a glimpse into the AI-powered system he built for content creation and how you can apply parts of it too. He also shares insights on choosing the right platform for your content, making your content stand out, and monetising your following. With AI, Armstrong was able to generate a 30-day content strategy, choose the right AI model, and automate his social media videos.
Regardless of whether you are a solopreneur, creator, marketer, or someone ready to scale using AI, Armstrong’s masterclass provides valuable insights. By taking the 30-day content challenge and focusing on KPIs, funnel building, and audience monetisation, you too can build your brand and dominate your niche, just like Armstrong did.


