Masterclass in OG Marketing: How $250M Were Made Online in 1997

In an age where internet marketing is dominated by giants like Facebook, Google, and Shopify, it's hard to imagine a time when these platforms didn't exist. However, the recent episode of The Amazing Marketing Show takes us on a journey back to the 90s with Tom Wilkerson, one of the original pioneers of online marketing. Tom is the founder of CertifyMe.net, an online OSHA-compliant training platform, and started selling online in 1997. In this era, the internet was still a novelty, and many people were skeptical about its use for business. In this episode, we learn about Tom's journey, from selling crane and rigging equipment online to creating his successful training platform, and how he made over $250 million in online transactions before Shopify was even a concept. He shares insights on building trust online in the early days of the internet and how those principles still apply today. The conversation also touches upon important aspects that entrepreneurs often overlook, such as finding a real product-market fit and the importance of customer conversations over automation. Tom's approach to change as the greatest business opportunity if you know how to ride it, provides a fresh perspective on handling business transformations. What makes this episode truly insightful is Tom's philosophy of entrepreneurship and how he managed to stay relevant and successful amidst the rapid technological advancements and evolving consumer behavior. His story is an inspiration for modern marketers, founders, and anyone trying to navigate the AI revolution. The episode ends with a forward-looking discussion on the next big opportunities for 2025 and beyond, emphasizing the importance of adaptation and evolution in the business landscape. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable lessons and inspiration from a true OG marketer.