Growing Your Subscriber Base: Insights from Chris Gray's Newsletter Journey

Two months into his newsletter journey, Chris Gray shares some valuable insights about growing and nurturing your subscriber base in his video titled 'How To Create a Newsletter: Week 8'. Gray has spent the last eight weeks in the trenches, figuring out what works and what doesn't when it comes to newsletter content and audience engagement, and he's sharing the wealth of knowledge he's gained in this process. One of the key takeaways from Gray's journey so far is the importance of keeping your subscriber list lean and focused. After trimming his list, Gray saw his open rates hit a new high - a clear indication that the quality of your subscribers is far more important than the quantity. When you're sending your newsletter to people who are genuinely interested in what you have to say, you're much more likely to see engagement. Gray also highlights the importance of understanding your audience. His audience, for instance, are not particularly interested in content about marijuana or travel. Instead, what really piques their interest are stories about scams and sexual content. This shows just how crucial it is to know what your audience wants and to tailor your content accordingly. Finally, Gray also discusses some of the challenges he's faced on his journey, such as selling seasoning and dodging tariffs. These are useful reminders that the road to successful newsletters is not always smooth, and that challenges can arise from unexpected quarters. But with resilience and a willingness to learn, these obstacles can be overcome. Chris Gray's video is a valuable resource for anyone looking to create or grow their own newsletter. His insights are based on real-world experience and provide useful guidance for navigating the challenges and opportunities of newsletter creation.